Held in Madrid and Barcelona last November and this December, the National Association of Perfumery and Cosmetics STANPA convened its more than 400 companies affiliated to two special days dedicated to the digitalization of the industry. Enric Roca and Carlos Álvarez, Consultancy ERP Director and Technical Director of Business Solutions at SII Concatel, attended as experts in the implementation of technological solutions.


Under the title “The Digital Transformation of SMEs: the keys to a successful transformation”, both events were attended by representatives of the perfume and cosmetic sector, as well as experts in the implementation of new technologies. Designed as a brief introduction to the subject, the days organized by STANPA also wanted to represent a first step from which new actions are geared by the Association to facilitate the digitalization of the sector and its adaptation to the current context.

Digital Transformation: How not to die trying?

For more than three hours, the need to implement new technologies was treated as a way to guarantee the maintenance of the high standards of competitiveness and performance achieved by the sector in recent years. The intervention of Enric Roca and Carlos Álvarez, Consultancy ERP Director and Technical Director of Business Solutions at SII Concatel, was organized in two blocks. One in which the concept of digital transformation was developed and another where the keys to a successful and tangible transformation were exposed. The impact of digitalization, the implementation of a digital culture, aspects that guarantee the success of these transformations, and short and long-term benefits, are some of the issues that were discussed. 

Then, José Antonio Hernández, founder of myCloudDoor, explained how companies modernize their processes quickly, easily and inexpensively, and can begin to serve their customers digitally in new and innovative ways with the help of Cloud Computing.

Joël Segovia, IT Manager of Cocoon Medical, put an end to the day with his presentation on the success story of his company. In its path of continuous improvement, the management of Cocoon Medical opted for the implementation of SAP S/4 HANA as a business resource planning system. The project, which was carried out by a team of SAP consultants from SII Concatel, is a clear example of internal process optimization.

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